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At True Aussie, our goal is to help food professionals in the Middle East achieve success with Australian lamb and beef. It starts with educating chefs and the food community at large about Australia's unique pasture-based production practices and how all the Australian family farms contribute to our place in the dynamic global protein supply chain. We also get directly involved with culinary support, through product development, culinary immersions, chef training and menu ideation. All the while, our social media and consumer outreach helps build a hunger for Australian lamb and beef.

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